Thought Leader Q&A: Dana Nehme

Discussing New Modalities Of Content material Consumption That Drive Learner Engagement

Dana Nehme is the Senior Studying Expertise Designer at Kashida, who has expertise in analyzing academic wants and crafting efficient curricula. She has a stable background in Educational Design rules that allow her to create partaking studying experiences tailor-made to various audiences. At present, she speaks with us about designing customized L&D that empowers organizations to upskill and reskill their groups by way of human-centered, partaking, and impact-driven content material.

What is without doubt one of the most important challenges that organizations face right now concerning upskilling and reskilling on the earth of Gen Z?

One of many greatest challenges organizations face right now is aligning studying velocity with the fast-evolving expectations and a focus spans of Gen Z learners. It is not nearly maintaining with technological updates; it is about designing experiences that match their digital habits and emotional drivers. Analysis reveals Gen Z learners anticipate digital experiences that mirror the fluidity of social media: brief, visible, and participatory. Gen Z expects studying to be on-demand, personalised, and significant, not a one-size-fits-all resolution.

They search objective, interactivity, and group, and organizations that fail to faucet into these motivators danger disengagement. We see this play out typically: many younger professionals bypass lengthy, static programs and as an alternative head to YouTube or TikTok for immediate, visible, and peer-driven studying. It is a clear sign that learners need studying experiences that match the tempo and rhythm of their lives. So, the problem is not solely “speedy tech updates”; it is about retaining studying human, related, and steady in a world the place info strikes quicker than structured coaching cycles. Ahead-thinking organizations are responding by providing studying in shorter cycles, typically even by way of gamified microbursts or interactive challenges, to maintain tempo with this want for immediacy.

Kashida’s strategy focuses on new and progressive modalities of content material consumption. What’s the function of microlearning, gamification, and mobile-first experiences in sustaining learner engagement?

At Kashida, we all the time begin with folks, not platforms. Our human-centered strategy means we design studying experiences across the learner’s actual wants—not round tendencies. Earlier than selecting a format like microlearning, gamification, or mobile-first design, we first perceive how the learner thinks, feels, and engages with content material. As soon as we do, we use what really drives outcomes. We have shared extra about this in our blog on designing partaking eLearning applications, however here is a fast have a look at a number of of the methods we depend on and why they work.

Microlearning delivers data briefly, targeted bursts that match naturally into busy lives. Gamification provides the emotional layer; it transforms studying from a passive course of right into a challenge-based journey. We use badges, progress indicators, leaderboards, and story-driven missions to make learners really feel a way of progress and accomplishment.

And with mobile-first experiences, we meet learners precisely the place they’re: on their telephones, continually related, and in search of on the spot, significant engagement. Our designs are responsive, accessible, intuitive, and bite-sized, serving to studying move naturally into every day life. These approaches make engagement sustainable reasonably than situational.

Are you able to share some real-world insights from Kashida’s inside applications, together with the internship and onboarding experiences?

Our inside applications mirror our studying philosophy in motion.

Within the internship program, we bridge concept and follow early on. Interns typically inform us they love the hands-on nature of their studying, transferring from conceptual understanding to real-world software. Every day brings micro-tasks that construct towards a much bigger purpose, and so they recognize the fixed problem and suggestions loop.

For the onboarding expertise, we have gamified the journey to make it each welcoming and rewarding. New hires progress by way of modules that progressively improve their “Kashider stage”—you begin as 0% Kashider and finish this system at 100%. They discover the Worker Handbook by way of a scavenger hunt exercise, turning what’s typically static content material right into a discovery expertise.

We additionally encourage new staff members to ebook brief conferences with colleagues to debate every module, turning studying right into a social expertise. This construction not solely fosters engagement but additionally strengthens staff connection and tradition from day one.

Is there a latest growth undertaking, product launch, or one other initiative our readers ought to learn about?

We’re presently creating a gamified studying expertise for the Salem Bin Mahfouz Basis targeted on Future Skills for youth, and it is one in every of our most fun initiatives but. The expertise goes past a course: it is a full platform with applications that mix edutainment and challenge-based studying.

Learners progress by way of mini-games, missions, and leaderboards, monitoring their progress in opposition to friends. What makes it stand out is the way it invitations learners to use data in actual life by importing brief movies, comedian strips, or visible collages to share their findings and reflections, echoing Gen Z’s pure social media behaviors.

The story world is constructed round social media itself, making it acquainted, playful, and deeply related to how younger folks devour and categorical info right now.

What youth-focused applications has Kashida labored on to assist youthful learners construct monetary literacy, cybersecurity, anti-corruption, and future abilities?

Kashida has developed a number of youth-focused applications that mix studying with interactivity and storytelling.

As an example, we collaborated with UNDP and the Nationwide Institute for Governance and Sustainable Growth (NIGSD) and created a gamified interactive recreation for teenagers in Egypt that teaches integrity and anti-corruption by way of scenario-based storytelling. Learners select avatars and navigate real-life-inspired dilemmas, making decisions that form their journey and consciousness of corruption ideas and mechanisms to mitigate dangers and discover options.

In monetary literacy, we supported Riyali Basis to shift their Ajyal program from face-to-face supply to a completely on-line, inquiry-based design that stored learners, aged between 12 and 16, hooked throughout gadgets. The expertise provided brief interactive modules, peer video reflections, and mobile-friendly supply.

As for our Safe Space project that goals at defending kids by selling a tradition of cyber security and safety in Qatar and the Arab world, we helped younger folks, caregivers, and educators interact with over 450 microlearning belongings by way of story-driven and visible codecs. The expertise mirrored how they already devour content material: fast, visible, and story-driven.

Throughout all these applications, the thread is similar: studying that feels alive, related, and self-driven; not tutorial, however inspirational.

Wrapping Up

Due to Dana Nehme for sharing her expertise and insights with us. You can even try Kashida’s website to study extra about their award-winning options which are trusted by firms across the globe.

Final however definitely not least, we might prefer to congratulate Kashida for incomes a spot on our Top Content Providers to Enhance Your Employee Engagement Strategies record.